Globally, Android have the highest market share of all available mobile operating systems. However, in the UK it’s a close call between Android and iOS, as they’re continuously battling it out at the top to become the consumers’ favourite.
Once launched, Android apps are available to download from the Google Play Store, where membership and app approval is generally quicker and easier compared to the Apple App Store. You will have to consider the target market for your app, and decide whether iOS or Android would better suit your customer demographics. Chat to our app marketing advisors to get a feel for what might work best for your app.