MANCHESTER, December 2015 – Leading UK-based digital development and design agency Dreamr has announced the launch of a free new service aimed at helping to boost the functionality, design and security of mobile apps.

Dreamr Review was created to appraise iPhone and Android apps and focuses on a range of potential issues that could be preventing them from becoming more successful. These include bugs which companies offering apps for download may not be aware of as well as possible security problems that might put customers’ data at risk and cause severe repetitional damage to the business.

In the hotly competitive world of mobile apps where all kinds of firms are attempting to grow their audiences and offer products and services via their apps instead of their websites, design is a critical feature in attracting people and getting them to use an app. That’s why Dreamr Review places a particular emphasis on evaluating the design of existing apps.

All these elements of critiquing an app and how it looks and works, as well as possible problems, are then combined into a comprehensive report that is supplied to companies at no charge. Dreamr says the idea is to help improve apps, for firms and the people who use them.

It means that companies stand to greatly benefit from this free advice about their apps, placing them ahead of the competition and making them more profitable as more people use them in this increasingly mobile era, where smartphones and tablet computers are fast overtaking the traditional desktop PC or laptop.

The number of mobile internet users in the UK has grown from 32.5 million in 2013 to just over 41.2 million at the end of 2015, and is forecast to reach almost 43 million by the second quarter of 2016, according to the statistics portal Statista, representing massive audiences that no company can afford to ignore with its digital marketing and app development.

Dreamr, which is based in Manchester, will carry out app appraisals using its experienced app designers and developers, and the process will be supervised by its management.

Mylo Kaye, Co-Founder of Dreamr and Head of Digital, said the new app review service is the first of its kind in the UK and would be hugely beneficial to a broad range of companies.

“After a tremendous 2015, I’m pleased to announce a new service to help new and existing app entrepreneurs and businesses who have apps currently being designed for or already on the Apple App Store. Using our industry experience and top-notch team, anyone can have our experts review their app. I’m thrilled to say that the Dreamr Review service is completely free to all UK businesses and app owners,” he said.

For more about Dreamr and the new Dreamr Review service, please go to www.dreamr.uk/dreamr-review