It’s no surprise that mobile technology is one of the biggest breakthroughs of the last 10 years. We’ve come a long way from the qwerty keyboard (remember when you had to press a button 3 times to get a certain letter?). However, it’s unprecedented to think about how the evolution of mobile technology has changed the entire structure industries worldwide. From education to healthcare and shopping, a mobile device is now an integral part of business.
Industries have adopted mobile technology to simplify tasks, streamline processes and it means different industries are enjoying the different perks the mobile experience brings. With wider access to users, convenience and modern marketing, it’s the best way to engage with your customers. Let’s have a look at how different industries have evolved when it comes to the mobile experience.
Thanks to mobile apps, standing in queues at the banking counter is a thing of the past. Everything related to your banking can now be done securely in your mobile app. Viewing your statements is easy, and transferring money to others now takes seconds, as well as saving, and even transactions in shops can all be done on mobile thanks to Apple and Google Pay.
What started with online banking on a secure website, is now a whole other industry itself. Existing banks introduced mobile apps to improve the experience of their customers, but banks have also been created solely as mobile applications. For example, Monzo. Monzo has no branches, everything is done within the Monzo app. Push notifications and ‘pots’ even help you control your spending. Mobile apps have become integral for banks to stay in the market.
Traditional travel agents are shrinking. Customers rarely book a holiday through an agent in store these days. The ones that do are usually of an older generation. However, most customers are turning to the apps directly where they can search for the cheapest flights, compare prices and book a flight within minutes. Airline apps also allow you to check in online. Overall, they just make everything so much simpler, especially when it comes to eliminating as much waiting at the airport.
Mobile apps such as Skyscanner (shown left) can do everything when it comes to travel and tourism. Customers can book hotels, airport transfers, excursions within minutes and have their holiday booked without leaving the sofa.
Once they arrive on holiday, users even have the benefit of using translation apps to communicate with locals if they get stuck. Apps such as Google maps and CityMapper can help them navigate their way around a new city. The use of mobile apps also allows the travel companies to keep users data on file and target them with deals catered to them for future holidays, retargeting them to return as a loyal customer.
Not exactly an industry, but it involves a range of industries. Remote working thanks to the ease of mobile is widely becoming the new way of working. Gone are the days for most companies of sitting at a desk 9-5 in a suit. 20 years ago, everyone needed to be in an office together to get things done. Nowadays, thanks to video calling, the ease of communication means colleagues don’t have to be in the same room to get work done anymore. With video calling, and chat apps, workers can easily screen share, talk, share documents and collaborate with each other through mobile and online. This means more companies are adopting a work from home incentive and are confident enough to put trust into both mobile technology and their workers to get the job done outside of the office.
Potentially one of the most changed industries due to the growth of mobile technology is the shopping and retail industry. Entire businesses have been built solely relying on the power of mobile users alone. For example, two of Manchester’s fastest growing businesses, Boohoo and PrettyLittleThing.com (image left), both owned by the Kamani family, have no physical stores. They are empires that have been built online and are now worth £2.6 billion. Both businesses have mobile sites and mobile apps and boast millions of visitors per day. This is thanks to the increasing amount of people spending time shopping online and searching for a seamless and easy shopping experience.
Online, users can pay for their products securely, usually applying discounts offered by downloading the app and have their item delivered within 24 hours. This is the definition of fulfilling a user’s needs from a comfortable position.
Mobile apps make it easier to market products and reach customers. By advertising on Instagram and Facebook, as well as campaigns and collaborations with influencers, potential customers are being constantly targeted via mobile by online retailers.
There are many more industries that have been changed by the mobile evolution, such as healthcare, education, and anyone who is self-employed. All these industries have solidified their place in the modern world by buying into the mobile evolution. It’s evident that if your business is going to succeed today, giving in to the mobile way is the next step to stay in the competition and easily reach your customers.